If you haven’t already heard, after rampant speculation about a supposed Apple media event on the 12th of this month, Apple has finally shed some light on the rumors, confirming the event’s existence. And several websites have posted images of the exclusive invitation, which merely reads, ‘It’s Showtime’. This has given way to even more speculation, with the main focus of the rumors being on a potential iTunes Movie Store announcement and the release of the long-awaited “true” video iPod to play such movies. I’m really excited about the notion of this Movie Store, as I already love having access to such a large number of TV shows in the iTMS, and if this were to be a reality, as with the TV shows announcement, after 1 or 2 big names sign on, every other movie studio will follow suit for sure. But the rumor accompanying this was what troubled me — that movies would sell for 9.99, just as the one movie in the iTMS (High School Musical — yuk) does.

Unlike how I feel about music, I personally would prefer a subscription model for this movie store, though Jobs has repeatedly condemned such a strategy at least for music and TV shows, stating that people want to own their content. Well, for music I agree, because you’ll listen to a song more than just once over a long period of time, but with movies I rarely re-watch them, and I’d much rather pay 15 bucks a month to get unlimited access to a library of movies that are good for 30 days or even less time than be ripped off for a mere one title. But that’s just my two cents.